For the SS23 campaign, Dan John immersed itself in the rugged beauty of Lanzarote, a land defined by volcanic landscapes and striking natural contrasts. Set against this dramatic scenery, we captured the essence of the collection through a dynamic and contemporary visual narrative. The interplay of raw textures, vivid light, and shadow emphasized the timeless sophistication and clean lines of the garments.
This campaign is a celebration of style and adventure, blending Dan John's tailoring with the untamed spirit of Lanzarote, creating a story as bold and distinctive as the island itself.
